People and customers judge you by your website. It is especially important for a startup company/website/blog to have all the basic information covered. Check your website against the following to make sure you are giving your viewers the things that they require.
- Contant Information – Do you have all the relevant information on your website/blog for your viewers to contact you? The most frustrating thing for a viewer is not finding the right information in which to contact you.
- Consistent design – Be sure to have a consistent design throughout your website (if you have one) or your blog. Be sure that menu’s, logos, colours are all in the same place for every page.
- Search menu – Have a look around the most popular and large websites. They all have a search ability to search for material from within your website/blog.
- Updates – The most critical thing is for you to consistently update your website or blog. Keep it updated! Post new things all the time. Remember that each day is a new beginning and brings new viewers. You want to keep updating so that you give reason for your viewers to come back.
- Analytics – What if you built a website and nobody came? Thankfully blogs offer a system in which you can view the number of viewers on a post, the most popular topics etc. Google Analytics ( www.google.com/analytics ) offers such a tool for websites. Another tool that you could use is Woopra ( www.woopra.com ).
Enjoy your day.
- Imraan Moosa
